ST. CATHERINE’S BRITISH SCHOOL
Experience-Driven Video Campaign
TEAM
CLIENT
St. Catherine’s British School
PRODUCTION COMPANY
M21 FILMS
EXECUTIVE PRODUCER
Moris Gkormezanos
DIRECTOR & DP
Moris Gkormezanos
DRONE PILOT
Serafeim Pappas
PRODUCTION ASSISTANT
Stephanos Papageorgiou
SERVICES
• Video Marketing Strategy
• Commercial Video Production
ABOUT THE PROJECT
Our vision was to create a virtual tour of the central areas of the new building that hold significance or serve essential functions, as students would have experienced on their first day at St. Catherine’s, trying to find their bearings.
For the most part, dynamic drone shots and wide tracking shots were used to give a sense of direction while highlighting the building’s scale and modern structural design. Moreover, voice-overs of the headteacher and deputy headteacher were recorded to welcome and guide the virtual visitors.
The final video, featured on the client’s website, achieved 21.3K organic views. On Facebook, it drove a 640% increase in organic engagement and contributed to a significant rise in campus tour requests — building brand awareness, growing their online community, and attracting qualified leads.
OUR APPROACH
Our client wanted to showcase their brand-new, state-of-the-art Upper School building. However, due to Covid-19 protective measures, parents and students could not come in for a physical tour.
That did not stop us from accommodating our client’s request; we created an immersive virtual video tour, “bringing” parents and students into the new, remarkable teaching and learning environment offered by St. Catherine’s from the comfort and safety of their homes.
FRAME GRABS
THE DELIVERABLE
ST. CATHERINE’S BRITISH SCHOOL
Experience-Driven Video Campaign
TEAM
CLIENT
St. Catherine’s British School
PRODUCTION COMPANY
M21 FILMS
EXECUTIVE PRODUCER
Moris Gkormezanos
DIRECTOR & DP
Moris Gkormezanos
DRONE PILOT
Serafeim Pappas
PRODUCTION ASSISTANT
Stephanos Papageorgiou
SERVICES
• Video Marketing Strategy
• Commercial Video Production
ABOUT THE PROJECT
Our client wanted to showcase their brand-new, state-of-the-art Upper School building. However, due to Covid-19 protective measures, parents and students could not come in for a physical tour.
That did not stop us from accommodating our client’s request; we created an immersive virtual video tour, “bringing” parents and students into the new, remarkable teaching and learning environment offered by St. Catherine’s from the comfort and safety of their homes.
OUR APPROACH
Our vision was to create a virtual tour of the central areas of the new building that hold significance or serve essential functions, as students would have experienced on their first day at St. Catherine’s, trying to find their bearings.
For the most part, dynamic drone shots and wide tracking shots were used to give a sense of direction while highlighting the building’s scale and modern structural design. Moreover, voice-overs of the headteacher and deputy headteacher were recorded to welcome and guide the virtual visitors.
The final video, featured on the client’s website, achieved 21.3K organic views. On Facebook, it drove a 640% increase in organic engagement and contributed to a significant rise in campus tour requests — building brand awareness, growing their online community, and attracting qualified leads.
THE DELIVERABLE
FRAME GRABS
