ENYWAY #SpeakUpGreece
Hero Film
TEAM
CLIENT
Enyway
PRODUCTION COMPANY
M21 FILMS
DIRECTOR & DP
Moris Gkormezanos
DRONE PILOT
World UAV Federation — Greece
LOGO DESIGN
Eleni Vrettakou
SERVICES
• Creative Direction (CD)
• Commercial Video Production
We were tasked with producing a Hero Film for the launch of #SpeakUpGreece, an impactful initiative focused on raising awareness and breaking the stigma surrounding mental health.
The campaign aimed to create a safe, inclusive digital space for individuals to openly share their mental health experiences, offering empowerment and support through anonymous, secure storytelling. By fostering meaningful engagement, the initiative encouraged individuals to connect with a like-minded community, find inspiration, and empower others to find their voice.
Through strategic storytelling, we crafted a film that highlights the initiative's mission to drive awareness, foster empathy, and promote positive change, all while engaging a wider audience in the critical conversation about mental health.
OUR APPROACH
ABOUT THE PROJECT
FRAME GRABS
To create a more personal connection with the target audience, we began by incorporating a voice-over to humanize the narrative. The client herself featured prominently in most shots, establishing a direct and relatable link between her brand and the audience.
We used drone shots to highlight the natural surroundings, evoking a sense of tranquillity, internal balance, and self-reflection, aligning with the mental health theme. The decision to use anamorphic lenses was deliberate, as they provided a wider horizontal field of view, enabling us to capture more of the surrounding nature. Their distinctive optical qualities, including horizontal flares and bokeh, added character, depth, and dimension to the visuals.
THE DELIVERABLE
ENYWAY #SpeakUpGreece
Hero Film
TEAM
CLIENT
Enyway
PRODUCTION COMPANY
M21 FILMS
DIRECTOR & DP
Moris Gkormezanos
DRONE PILOT
World UAV Federation — Greece
LOGO DESIGN
Eleni Vrettakou
SERVICES
• Creative Direction (CD)
• Commercial Video Production
ABOUT THE PROJECT
We were tasked with producing a Hero Film for the launch of #SpeakUpGreece, an impactful initiative focused on raising awareness and breaking the stigma surrounding mental health.
The campaign aimed to create a safe, inclusive digital space for individuals to openly share their mental health experiences, offering empowerment and support through anonymous, secure storytelling. By fostering meaningful engagement, the initiative encouraged individuals to connect with a like-minded community, find inspiration, and empower others to find their voice.
Through strategic storytelling, we crafted a film that highlights the initiative's mission to drive awareness, foster empathy, and promote positive change, all while engaging a wider audience in the critical conversation about mental health.
OUR APPROACH
To create a more personal connection with the target audience, we began by incorporating a voice-over to humanize the narrative. The client herself featured prominently in most shots, establishing a direct and relatable link between her brand and the audience.
We used drone shots to highlight the natural surroundings, evoking a sense of tranquillity, internal balance, and self-reflection, aligning with the mental health theme. The decision to use anamorphic lenses was deliberate, as they provided a wider horizontal field of view, enabling us to capture more of the surrounding nature. Their distinctive optical qualities, including horizontal flares and bokeh, added character, depth, and dimension to the visuals.
THE DELIVERABLE
FRAME GRABS
