THEOCAMINO FOR DESMOS
Branded Video Campaign
TEAM
AGENCY
Isspira
PRODUCTION COMPANY
M21 FILMS
EXECUTIVE PRODUCER
Moris Gkormezanos
CREATIVE PRODUCER
Veroniki Kyriakopoulou
PRODUCTION SOUND MIXER
George Sarantinos
COPYWRITING
Tribe Athens
LOGO DESIGN
Yalos Branding Intelligence
AUDIO POST-PRODUCTION
George Sarantinos
LIGHTING EQUIPMENT
DK Rental House
LOCATION
The K Project
SERVICES
ABOUT THE PROJECT
For the "TheOcamino for Desmos" initiative, we were commissioned to develop a branded video campaign in close collaboration with Desmos Non-Profit Foundation, with the goal of raising awareness around its mission and impact.
We proposed a dual-video strategy: a Hero Film to lead the campaign, featured on landing pages and in press coverage, and a Social Cutdown optimised for organic reach across platforms.
Our creative vision centred on crafting a compelling narrative that would emotionally resonate with viewers and elevate the initiative’s visibility. To bring this to life, we combined live-action with archival footage and designed an original, immersive soundscape to enhance the storytelling experience.
OUR APPROACH
The “Camino de Santiago” or the “Way of St. James” is a pilgrimage to the Cathedral of Santiago de Compostela in Galicia, a region in the northwest of Spain.
According to medieval legend, the remains of Apostle Saint James the Great were buried there until they were discovered by a shepherd in the 9th century. The Camino de Santiago has been listed as a UNESCO World Heritage for its important role in encouraging cultural exchanges between people from all over the globe for many centuries. Today, besides a pilgrimage, it is a unique, once-in-a-lifetime spiritual experience.
• Video Marketing Strategy
• Commercial Video Production
• Script Doctoring
• Remote Filming Support
THE DELIVERABLES
FRAME GRABS
THEOCAMINO FOR DESMOS
Branded Video Campaign
TEAM
AGENCY
Isspira
PRODUCTION COMPANY
M21 FILMS
EXECUTIVE PRODUCER
Moris Gkormezanos
CREATIVE PRODUCER
Veroniki Kyriakopoulou
PRODUCTION SOUND MIXER
George Sarantinos
COPYWRITING
Tribe Athens
LOGO DESIGN
Yalos Branding Intelligence
AUDIO POST-PRODUCTION
George Sarantinos
LIGHTING EQUIPMENT
DK Rental House
LOCATION
The K Project
SERVICES
• Video Marketing Strategy
• Commercial Video Production
• Script Doctoring
• Remote Filming Support
ABOUT THE PROJECT
The “Camino de Santiago” or the “Way of St. James” is a pilgrimage to the Cathedral of Santiago de Compostela in Galicia, a region in the northwest of Spain.
According to medieval legend, the remains of Apostle Saint James the Great were buried there until they were discovered by a shepherd in the 9th century. The Camino de Santiago has been listed as a UNESCO World Heritage for its important role in encouraging cultural exchanges between people from all over the globe for many centuries. Today, besides a pilgrimage, it is a unique, once-in-a-lifetime spiritual experience.
OUR APPROACH
For the "TheOcamino for Desmos" initiative, we were commissioned to develop a branded video campaign in close collaboration with Desmos Non-Profit Foundation, with the goal of raising awareness around its mission and impact.
We proposed a dual-video strategy: a Hero Film to lead the campaign, featured on landing pages and in press coverage, and a Social Cutdown optimised for organic reach across platforms.
Our creative vision centred on crafting a compelling narrative that would emotionally resonate with viewers and elevate the initiative’s visibility. To bring this to life, we combined live-action with archival footage and designed an original, immersive soundscape to enhance the storytelling experience.
THE DELIVERABLES
FRAME GRABS
