TheOcamino for Desmos
Marketing Video Campaign
TEAM
AGENCY
Isspira
PRODUCTION COMPANY
M21 FILMS
EXECUTIVE PRODUCER
Moris Gkormezanos
CREATIVE PRODUCER
Veroniki Kyriakopoulou
PRODUCTION SOUND MIXER
George Sarantinos
COPYWRITING
Tribe Athens
LOGO DESIGN
Yalos Branding Intelligence
AUDIO POST-PRODUCTION
George Sarantinos
LIGHTING EQUIPMENT
DK Rental House
LOCATION
The K Project
SERVICES
► Concept Development
► Video Marketing Strategy
► Pre-Production
► Script Doctoring
► Production Management
ABOUT THE PROJECT
We were commissioned to produce bespoke promotional videos for the "TheOcamino for Desmos" initiative, organised in close collaboration with Desmos Non-Profit Foundation to help raise donations for its work.
We proposed the creation of two distinct marketing videos. Firstly, a longer web promo to accompany the press release and feature on landing pages. Secondly, a shorter social media video ad aimed at bolstering the organic social media campaign.
Our vision was to create a captivating storytelling experience that would engage viewers by forging a strong connection with the initiative and the cause it stands for. To achieve this, we made use of both live-action and archival footage and designed an original, immersive sound design to further accent the visuals.
OUR APPROACH
The “Camino de Santiago” or the “Way of St. James” is a pilgrimage to the Cathedral of Santiago de Compostela in Galicia, a region in the northwest of Spain.
According to medieval legend, the remains of Apostle Saint James the Great were buried there until they were discovered by a shepherd in the 9th century. The Camino de Santiago has been listed as a UNESCO World Heritage for its important role in encouraging cultural exchanges between people from all over the globe for many centuries.
Today, besides a pilgrimage, it is a unique, once-in-a-lifetime spiritual experience.
FRAME GRABS
► Marketing Video Production
► Video Editing
► Sound Design
► Audio Mixing & Mastering
► Remote Filming Support
THE DELIVERABLES
TheOcamino for Desmos
Marketing Video Campaign
TEAM
AGENCY
Isspira
PRODUCTION COMPANY
M21 FILMS
EXECUTIVE PRODUCER
Moris Gkormezanos
CREATIVE PRODUCER
Veroniki Kyriakopoulou
PRODUCTION SOUND MIXER
George Sarantinos
COPYWRITING
Tribe Athens
LOGO DESIGN
Yalos Branding Intelligence
AUDIO POST-PRODUCTION
George Sarantinos
LIGHTING EQUIPMENT
DK Rental House
LOCATION
The K Project
SERVICES
► Concept Development
► Video Marketing Strategy
► Pre-Production
► Script Doctoring
► Production Management
► Marketing Video Production
► Video Editing
► Sound Design
► Audio Mixing & Mastering
► Remote Filming Support
ABOUT THE PROJECT
The “Camino de Santiago” or the “Way of St. James” is a pilgrimage to the Cathedral of Santiago de Compostela in Galicia, a region in the northwest of Spain.
According to medieval legend, the remains of Apostle Saint James the Great were buried there until they were discovered by a shepherd in the 9th century. The Camino de Santiago has been listed as a UNESCO World Heritage for its important role in encouraging cultural exchanges between people from all over the globe for many centuries.
Today, besides a pilgrimage, it is a unique, once-in-a-lifetime spiritual experience.
OUR APPROACH
We were commissioned to produce bespoke promotional videos for the "TheOcamino for Desmos" initiative, organised in close collaboration with Desmos Non-Profit Foundation to help raise donations for its work.
We proposed the creation of two distinct marketing videos. Firstly, a longer web promo to accompany the press release and feature on landing pages. Secondly, a shorter social media video ad aimed at bolstering the organic social media campaign.
Our vision was to create a captivating storytelling experience that would engage viewers by forging a strong connection with the initiative and the cause it stands for. To achieve this, we made use of both live-action and archival footage and designed an original, immersive sound design to further accent the visuals.
THE DELIVERABLES
FRAME GRABS