ARKA SYNTHESIS LTD x ST. CATHERINE’S BRITISH SCHOOL
Digital Content Production
TEAM
CLIENT
Arka Synthesis Ltd.
PRODUCTION COMPANY
M21 FILMS
DP & PHOTOGRAPHER
Moris Gkormezanos
DRONE PILOT
Serafeim Pappas
SERVICES
• Creative Direction (CD)
• Commercial Video Production
• Commercial Photography
ABOUT THE PROJECT
We employed a mix of ground-based and aerial filmmaking techniques to showcase the scale of our client’s project. Furthermore, we wanted to emphasise the symbiotic relationship between their innovative tensile structures and the flourishing natural environment surrounding them.
A focus was put on the composition and camera angles used, to draw attention to the unique shapes and patterns that characterise the tensile structures.
Each shot was designed and framed with horizontal and vertical composition in mind. This deliberate choice ensures a visually captivating and immersive experience for viewers consuming the content on both desktop and mobile devices.
Our creative yet strategic decisions in soundtrack selection, colour grading, and editing tempo were motivated by the desire to reflect the cutting-edge technology inherent in the tensile structures, which is responsible for optimising their effectiveness in real-life conditions and refined visual appeal.
Finally, a clear Call-to-Action (CTA) was incorporated to conclude the videos. It aims to invite quality leads to take the next step in their customer journey by visiting our client’s website to explore other projects, seek additional information, or schedule a discovery meeting.
OUR APPROACH
Arka Synthesis stands out as a distinguished leader in the field of lightweight tensile structures, earning a reputation for innovation, reliability, aesthetics, and cutting-edge technology in both the Greek and global markets.
A notable project exemplifying Arka Synthesis’ commitment to delivering solutions that harmonise form, function, and safety is its collaboration with St. Catherine’s British School. Arka Synthesis was commissioned to design and construct bespoke tensile structures for the school’s rooftop outdoor space, providing students with protection from adverse weather conditions, such as sun, rain, and strong winds.
We were tasked with creating a short online marketing video, a Reel version of it for Instagram and Facebook, along with promotional photos captured from both ground and aerial perspectives. The objective was to effectively showcase and promote the project, targeting new quality leads.
THE DELIVERABLES (PHOTOS)
THE DELIVERABLES (VIDEO)
ARKA SYNTHESIS LTD x
ST. CATHERINE’S BRITISH SCHOOL
Digital Content Production
TEAM
CLIENT
Arka Synthesis Ltd.
PRODUCTION COMPANY
M21 FILMS
DP & PHOTOGRAPHER
Moris Gkormezanos
DRONE PILOT
Serafeim Pappas
SERVICES
• Creative Direction (CD)
• Commercial Video Production
• Commercial Photography
ABOUT THE PROJECT
Arka Synthesis stands out as a distinguished leader in the field of lightweight tensile structures, earning a reputation for innovation, reliability, aesthetics, and cutting-edge technology in both the Greek and global markets.
A notable project exemplifying Arka Synthesis’ commitment to delivering solutions that harmonise form, function, and safety is its collaboration with St. Catherine’s British School. Arka Synthesis was commissioned to design and construct bespoke tensile structures for the school’s rooftop outdoor space, providing students with protection from adverse weather conditions, such as sun, rain, and strong winds.
We were tasked with creating a short online marketing video, a Reel version of it for Instagram and Facebook, along with promotional photos captured from both ground and aerial perspectives. The objective was to effectively showcase and promote the project, targeting new quality leads.
OUR APPROACH
We employed a mix of ground-based and aerial filmmaking techniques to showcase the scale of our client’s project. Furthermore, we wanted to emphasise the symbiotic relationship between their innovative tensile structures and the flourishing natural environment surrounding them.
A focus was put on the composition and camera angles used, to draw attention to the unique shapes and patterns that characterise the tensile structures.
Each shot was designed and framed with horizontal and vertical composition in mind. This deliberate choice ensures a visually captivating and immersive experience for viewers consuming the content on both desktop and mobile devices.
Our creative yet strategic decisions in soundtrack selection, colour grading, and editing tempo were motivated by the desire to reflect the cutting-edge technology inherent in the tensile structures, which is responsible for optimising their effectiveness in real-life conditions and refined visual appeal.
Finally, a clear Call-to-Action (CTA) was incorporated to conclude the videos. It aims to invite quality leads to take the next step in their customer journey by visiting our client’s website to explore other projects, seek additional information, or schedule a discovery meeting.
THE DELIVERABLES (VIDEO)
THE DELIVERABLES (PHOTOS)
